Javi Segarra

With over 15 years of experience in digital marketing strategies, Javi is a strong advocate for the power of personal branding, with a special focus on LinkedIn. He has trained sales teams and executives from major companies and is a visiting professor for the MBA program at UPC, teaching the course “Analysis of Digital Business Situations.” He is also the co-author of the eCommerce case study Genuinus for IESE Business School and has contributed to two technical notes for the same institution.