Estrategia Digital

What does creativity mean in the era of artificial intelligence? It’s the question that accompanies me every morning from my desk as Creative Director at DUPLO. And, to be honest, it comes with another, more uncomfortable one:What if AI makes my value, my craft, my judgment, my perspective seem expendable to some? I don’t say […]

How many times have you heard complaints like “we’re getting too few likes”? How many times have you felt all the pressure falling on marketing when sales are down — but no one knows exactly what to do about it?If you’re reading this, chances are this sounds familiar. Today, more than ever, the challenge of […]

Why Do Most Companies and Brands Fail to Monetize Their Presence on LinkedIn? Of course, we cannot generalize by pointing to a single root cause, but two common issues often arise: lack of visibility and lack of engagement. These two problems feed into each other, ultimately leading to poor commercial performance on LinkedIn. The Underlying […]

Are We Losing Market Share to Competitors by Not Selling Online? Are we losing market share to competitors by not selling online? How will our distributors react if we start selling online? What investment is needed to sell online? Should we sell on Amazon or create our own website? These questions are on the table […]