Creativity in the Age of AI: Either You Lead the Idea… or the Idea Leads You

What does creativity mean in the era of artificial intelligence? It’s the question that accompanies me every morning from my desk as Creative Director at DUPLO. And, to be honest, it comes with another, more uncomfortable one:What if AI makes my value, my craft, my judgment, my perspective seem expendable to some? I don’t say […]

Not Only Likes Feed a Brand: Why Marketing Must Translate Into Sales.

How many times have you heard complaints like “we’re getting too few likes”? How many times have you felt all the pressure falling on marketing when sales are down — but no one knows exactly what to do about it?If you’re reading this, chances are this sounds familiar. Today, more than ever, the challenge of […]

Inbound Marketing: What is it, how does it work, and what are its benefits?

Inbound Marketing consists of a series of methods and techniques designed to create content that is attractive to consumers and draws them in naturally. With more and more brands competing for consumers’ attention, audiences are becoming overwhelmed by advertising messages, making them less effective. To address this, brands must innovate their marketing strategies to ensure […]

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