{"id":12947,"date":"2025-11-17T17:11:10","date_gmt":"2025-11-17T16:11:10","guid":{"rendered":"https:\/\/web2.duplotest.com\/creatividad-en-tiempos-de-ia\/"},"modified":"2025-11-18T13:21:39","modified_gmt":"2025-11-18T12:21:39","slug":"creativity-in-the-age-of-ai","status":"publish","type":"post","link":"https:\/\/web2.duplotest.com\/en\/creativity-in-the-age-of-ai\/","title":{"rendered":"Creativity in the Age of AI: Either You Lead the Idea\u2026 or the Idea Leads You"},"content":{"rendered":"

What does creativity mean in the era of artificial intelligence?<\/strong><\/h2>\n

It\u2019s the question that accompanies me every morning from my desk as Creative Director at DUPLO. And, to be honest, it comes with another, more uncomfortable one:
What if AI makes my value, my craft, my judgment, my perspective seem expendable to some?<\/strong><\/p>\n

I don\u2019t say this just for myself. I say it because, historically, everyone has felt entitled to have an opinion about creativity: \u201cuse this color,\u201d \u201cchange the sentence,\u201d \u201cmake the logo bigger\u2026\u201d and now everyone believes they have the ultimate solution simply by saying: \u201cWe can do this with AI, right?\u201d<\/em><\/p>\n

AI is no longer a lab experiment nor a trend: it\u2019s the tool that shortens paths. But it doesn\u2019t replace what distinguishes what is merely good from what truly matters: human sensitivity<\/strong>, that blend of emotion, conflict and intuition that remains exclusively ours.<\/p>\n

The Real Impact of AI on Creativity<\/strong><\/h2>\n

Over the past two years, AI has burst into agency and brand creative processes with an uncommon level of force. Let\u2019s look at how:<\/p>\n